Born Primative

THE APPAREL OF THE DRIVEN
If you are not proud to wear it, we are not proud to sell it. What started as a one-product company ran out of our garage, has grown into a global lifestyle brand with a diverse line of high-performance apparel. One thing has not changed—our relentless commitment to creating products you can feel confident in while you push your body to its limit.

There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work to execute.

ATHLETE-DRIVEN
Our apparel is made for athletes of all sizes and skill levels and is designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Our apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality.

PATRIOT-INSPIRED
As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs.

GIVING BACK
We are proud to support a variety of charities that align with our brand ethos, including those that support our military, and first responders. It is thanks to your unwavering support that we are able to support these incredible charities.